A List Apart > Home Page Goals

ALISTAPART.COM: When I set out to design a website, I do it backwards. I start with the design of the smallest, deepest element: the story page or search results. Then I work backwards to design their containers: section pages, indexes. Then, lastly, I work on the home page.

I do this because each container needs to adequately set expectations for what it contains. If the home page says one thing, but the internal pages say another, that’s going to lead to a user-experience failure.

=> Read the full article in A List Apart here.