Blogging Gets Down To Business

REDHERRING.COM: Blogging service company Six Apart said in early March that it was releasing business versions of its tools for easy blogging. That’s not such a big leap for the San Francisco-based firm. Six Apart already powers around 25 Fortune 500 company blogs—including those of Amazon.com, Cisco, Motorola, and Wal-Mart.

It wants more. Six Apart doesn’t disclose financials, but it’s the biggest independent company in the blogging space, with 15 million users and 125 employees. Still, many of its products are cheap or free. The company’s most expensive hosted blogging service for consumers is $14.95 per month. By contrast, the new TypePad Business class, which amps up security and storage, starts at $89.95 per blog per month. Business executives may not be known for their gripping narratives, but a barely penetrated market with deep pockets is a pretty compelling opportunity.

Read on.