Internet killed the radio star?
Canadians are turning out their radios in favour of MP3s and online services.
CANADA.COM: OTTAWA - Radio stations are not providing music to the ears of many young Canadians these days, according to new statistics that indicate a steady decline in radio listening among youth.
The latest 2006 numbers released Tuesday by Statistics Canada, show Canadians are devoting less time listening to their radios as a form of entertainment than in previous years - especially teenagers and young adults.
"The popularity of digital music players and online music services had the biggest impact on the radio listening habits of teens and the young-adult crowd," the study said.
On average, Canadians tuned in to their radios for 18.6 hours during a designated "measurement week" in the fall of last year.
That was down from 19.1 hours the year before and since 1999, when radio listening peaked, the average has dropped by nearly two hours, Statistics Canada found.
In 2006, much of the decline was thanks to two age groups: teenagers aged 12 to 17 and young adults aged 18 to 24.
Teenagers had the lowest average of all age groups, tuning into their radios for just 7.6 hours a week, down from 11.3 in 1996.
What hasn't changed, however, is the popularity of radio among older women.
Canadian women aged 65 and over continue to be the most loyal radio listeners, tuning in for an average of 22.7 hours per week, virtually unchanged from 2005. In comparison, senior men listened to the radio for 19.5 hours per week last year, down slightly from the previous year.
Overall, adult contemporary music was the first choice of Canadians, taking 22.3 per cent of Canadians' listening time, followed by oldies and rock at 13.9 per cent.
In third place was the Canadian Broadcasting Corporation, which rebounded after dropping in the rankings in 2005 when a lockout by management coincided with the survey period. The CBC was the most popular station for senior citizens of both genders and was least popular among young adults.
Love for CBC radio is not shared equally among Canadians, the data showed.
The public broadcaster is a popular choice in British Columbia and Nova Scotia, capturing 17 per cent or so of the audience but it is the least popular in Alberta, where listeners much prefer country music and oldies rock.
Newfoundland and Labrador stood out among the Atlantic provinces for its dedication to talk radio, the survey results showed. It captured almost 30 per cent of the province's radio audience in contrast to the other East Coast provinces where its share was virtually non-existent.
The data, collected by having survey respondents keep a diary of their listening habits for one week, did not include residents of the territories.
***
CANADA.COM: OTTAWA - Radio stations are not providing music to the ears of many young Canadians these days, according to new statistics that indicate a steady decline in radio listening among youth.
The latest 2006 numbers released Tuesday by Statistics Canada, show Canadians are devoting less time listening to their radios as a form of entertainment than in previous years - especially teenagers and young adults.
"The popularity of digital music players and online music services had the biggest impact on the radio listening habits of teens and the young-adult crowd," the study said.
On average, Canadians tuned in to their radios for 18.6 hours during a designated "measurement week" in the fall of last year.
That was down from 19.1 hours the year before and since 1999, when radio listening peaked, the average has dropped by nearly two hours, Statistics Canada found.
In 2006, much of the decline was thanks to two age groups: teenagers aged 12 to 17 and young adults aged 18 to 24.
Teenagers had the lowest average of all age groups, tuning into their radios for just 7.6 hours a week, down from 11.3 in 1996.
What hasn't changed, however, is the popularity of radio among older women.
Canadian women aged 65 and over continue to be the most loyal radio listeners, tuning in for an average of 22.7 hours per week, virtually unchanged from 2005. In comparison, senior men listened to the radio for 19.5 hours per week last year, down slightly from the previous year.
Overall, adult contemporary music was the first choice of Canadians, taking 22.3 per cent of Canadians' listening time, followed by oldies and rock at 13.9 per cent.
In third place was the Canadian Broadcasting Corporation, which rebounded after dropping in the rankings in 2005 when a lockout by management coincided with the survey period. The CBC was the most popular station for senior citizens of both genders and was least popular among young adults.
Love for CBC radio is not shared equally among Canadians, the data showed.
The public broadcaster is a popular choice in British Columbia and Nova Scotia, capturing 17 per cent or so of the audience but it is the least popular in Alberta, where listeners much prefer country music and oldies rock.
Newfoundland and Labrador stood out among the Atlantic provinces for its dedication to talk radio, the survey results showed. It captured almost 30 per cent of the province's radio audience in contrast to the other East Coast provinces where its share was virtually non-existent.
The data, collected by having survey respondents keep a diary of their listening habits for one week, did not include residents of the territories.
***
posted by Ronnie Rocket @ 9:47 AM
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