Forget browser wars, prepare for toolbar wars

NEWS.COM: Fighting for icon space on the desktop is so 2001. The new frontier on a virgin PC is the browser, and Internet companies like Google are jostling for space on the browsers of new PCs. Dell and Google are evaluating a partnership in which the Google Toolbar, Google Desktop Search and a Google-designed Dell home page are included on new Dell PCs, a Dell representative confirmed.

The Wall Street Journal reported Tuesday that the companies are mulling a three-year partnership that could bring as much as $1 billion in revenue to the PC maker for letting Google install its software on Dell machines. The Dell representative declined to comment on the future of the relationship between the two companies. A Google representative confirmed the two companies were testing the search giant's products on new Dell PCs, but declined to comment further.

The browser, not the desktop, has become the most sought-after piece of real estate on a new PC, said Roger Kay, president of Endpoint Technologies Associates. Five years ago, PC companies were giddy over the prospect of renting space on their boxes' desktops to the highest bidder, after Microsoft's antitrust settlement with the U.S. Justice Department forced it to open up the Windows desktop to increased competition.