The 2006 CMO Web-Smart Report

WEBTRENDS.COM: In a shifting marketing landscape, the web is the key to proving and improving results. But most organizations aren’t feeling ready for a web-centric future. And marketing teams will be held even more accountable for their performance than ever before.

In our recent CMO Web-Smart Survey of more than 250 marketing executives, we set out to discover how big an impact the web would have on marketing in the next year—and how confident CMOs and other executives were in their ability to measure online marketing performance and create an ROI mindset throughout their organizations.

The extraordinary results of the survey demonstrate the huge increase in the influence of the web on every aspect of business, as well as the need for greater accountability.