Web 2.0 mashups

BEYOND CRM: If Web 2.0 mashups are the future of the internet (see, for example, a Wikipedia article here), what will the enterprise application look like? The folk at Salesforce.com think they have the answer, in the shape of the winter 06 release of their web application platform – and the introduction of a web service and application directory, the AppExchange.

Salesforce.com has come a long way since it began life as a web-hosted CRM package. Initially giving small and medium sized businesses access to the capabilities of tools like Siebel, but without the cost, it quickly became an enterprise tool. Now quick to customise, and able to link into public web services with a web services API that lets you build it into your own applications, Salesforce.com can be used for more than just CRM.

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