Breaking Down Walls For Interactivity

AdWeek.com - There was a time when young creatives toiling in the world of Web advertising were relegated to the kids' table at the marketing buffet. But with clients increasing, however incrementally, their online spends -- from just under $3 billion in 1999 to a projected $8.6 billion this year--and heightening their demand for integration across platforms, agencies are removing the barriers between their interactive and traditional creative disciplines.